Production and Sustainability

Would you like to know how our shoes are made? You're at the right place.

Step 1 - The Cutting

Making a shoe starts with the cutting. The cutting mainly refers to the components for the upper part of the shoe, including the laces and straps.

In the shoe factory, there are cutting stations for manual cutting, mechanical cutting and laser cutting. Laser cutting is extremely precise and is used to cut the most delicate materials.

The rest of a shoe's components (lowers, soles, heels, and packaging materials) are already in the factory when cutting begins. This is very important because after cutting and stitching all these components are assembled into kits to stay together during assembly.

Step 2 - The Stitching

The stitching is the heart of a shoe factory and the most complicated and labor intensive part of shoe making.

This is where the upper part of the shoe is sewn together.

There are many sewing machines in the factory operated by skilled seamstresses.

The machines are also different because each shoe model can have different types of seams.

At the end of the stitching process, it's time for the first quality check!

Step 3 - The Assembly

It's time to put the whole shoe together! An essential part is the shoe last, around which the whole shoe is designed. It is a foot-like form made of plastic, carved wood or cast aluminium.

Each shoe model has its own shoe last in all different shoe sizes. The shoe last is crucial because it determines the size, silhouette and outline of the shoe. Different shoe models can go through the assembly line at the same time. At the end of assembly, each shoe is cleaned and subjected to another quality check before being packed into the shoe box. Later, all shoe boxes are properly conditioned in transport boxes. Because soon there is a long journey ahead - to Germany. This is where we store all our shoes, waiting for you to fall in love with them.

You are wondering about waste management, environmental protection or working conditions?

Our manufacturers have a waste management system and work according to the so-called "zero environmental impact" policy. Thanks to these measures, 95% of all production waste is recycled. The remaining small percentage that cannot be recycled is professionally disposed of.

A wonderful example of recycling is using the leftovers of some materials as cushioning between the insole and midsole, and then again between the midsole and outsole. This cushions the shoe so wonderfully and makes it so comfortable that you have the feeling of walking on clouds.

ESG practices of the Brazilian footwear industry

Some key points on ESG practices in the Brazilian footwear industry in 2022.

Source: "Relatório Setorial da Indústria de Calçados 2022", by Abicalçados (in portuguese language)

Abicalçados is the Brazilian Footwear Industry Association.


of the companies have a complete or partial environmentally adequate waste disposal.


of companies perform control of restricted substances.


of companies declare that they carry out ecodesign initiatives on their products.


of companies consume electricity 100% from renewable sources, either from the Free Contracting Environment (free market) or self-generation (photovoltaic, wind, etc.).


of production is linked to companies that publish sustainability reports according to international standards.


of production is linked to companies that carry out gas emission inventories.

Get to know also some highlights from Brazil

Brazil has the lowest CO2 emission in relation to GDP (Kg/USD GDP) compared to the largest footwear producing countries in the world.

The emission of CO2 per USD of GDP is six times lower than in Vietnam, four times lower than in China, and twice lower than in Indonesia. (World Bank).

CO2 Emissions

Among the largest footwear producing countries in the world, Brazil has the largest share of renewable sources in energy consumption.

47.1% of Brazil's electricity consumption comes from renewable sources (wind, hydroelectric, solar, among others). In China, the use of renewable energy is only 13.1% (World Bank, 2018).

Consumption of energy from renewable sources